A True Talent
True Velvet is India Mahdavi’s lively first fabric collection, for Pierre Frey. The designer describes her work as “pop orientalism”, which expresses her worldly upbringing – from Iran to the US and then Europe – and her playful approach. She also has a fabled taste for colour, which shows in True Velvet: the collection features a palette of 25 plains, in two weights, plus bold graphic patterns such as ‘Diamonds’ (pictured, on chairs). “I have always loved using velvets because I love the touch of it and you can get such a fantastic range of fantastic, deep colours,” she says. “It has real warmth – but I also discovered that velvet was actually invented in Iran, which makes it even more special for me.”
