FOCUS/24
Focus/24 is the ultimate international design and decoration show, brimming with creativity, inspiration and insights.
It is the place to be for anyone passionate about design. Be inspired by the latest autumn/winter launches and hear from the best in the business as part of an unrivalled programme of 100+ events.
Over five days, Focus/24 will bring together world-class brands, talented makers, emerging creatives and thought leaders who will gather together to share their incredible know-how and design vision.
A hub of innovation and creativity, Focus/24 is an unmissable show where connections are made and ideas are shared.
“It's all about coming together at the world's premier design destination”
FOCUS/24: THe longer view
Focus/24: The Longer View (23 Sept – 11 Oct) will encourage visitors to come back following the main Focus/24 show.
Offering refreshed creativity, professional designers, specifiers and design enthusiasts have the opportunity to take another look, as well as make connections with more House Guests bringing a raft of new perspectives.
Celebrating its10th anniversary, Future Heritage has a track record for spotting the next big thing. From 25 September, see work from contemporary craftmakers, pushing their chosen material or process further, specially for the show.
Spark your creativity and discover the latest collections from 600+ of the world’s finest design and decoration brands. More than 130 showrooms and 30+ specially selected House Guests will showcase their new product ranges at this world-leading event.
For autumn/winter 2024, design directions cater for every taste, whether you are an all-out maximalist or love the serenity and naked craftsmanship of a more pared-back scheme. There are theatrical interiors that are rooted in tradition but with a modern twist; painterly brushstrokes, ink splots and dreamy impressionist landscapes; elemental designs that take inspiration from sand, rock and erosion; and abstract botanical shapes with vibrant hues.
Highlights include collaborations with international tastemakers such as Mark D Sikes with Samuel & Sons, Lorenzo Castillo with Oficina Inglesa, Rita Konig with Schumacher, Henry Holland with Harlequin, and Howes & Landino with Stark Carpet.
Exciting changes are taking place at Design Centre, Chelsea Harbour, with new showrooms opening in time for Focus/24, and existing ones expanding or relocating. New arrivals include Fox Linton, Hamilton, THG Paris, Tom Raffield and Zuber. With expanding showrooms of Frato, and relocaction of Topfloor by Esti.
Whats on...
CONVERSATIONS IN DESIGN
Design Club, Third Floor, South Dome
A series of exclusive talks curated to inspire and inform. There are in-depth interviews and panel discussions with star names, while Grow Your Business sessions will provide professional insights to keep you competitive and connected.
ACCESS ALL AREAS
Participating showrooms
The Access All Areas programme will spark the imagination in and around the showrooms. Informal and informative, 130+ sessions will range from meet the designer sessions to hands-on demonstrations and will provide an opportunity for leading brands to share their stories and creative vision.
DESIGN DISCOVERY TOURS
Concierge Desk, Ground Floor, Centre Dome
Discover the most talked-about products debuts at Focus/24 with tours into the showrooms and meet the House Guests in the Design Avenue.
HOUSE GUESTS
Adding another layer, pop-up House Guests in situ in the Design Avenue, will offer more ways for visitors to encounter exceptional talent.
The roster of renowned design names includes:
Amy Somerville • Armonia Styling • Batterbury • Birdie Fortescue • Blithfield • Coral + Hive • Franquemont • Holly Hunt • Jensen Beds • Kathryn Ireland • Laura Hammett Living • Leverint • Lights&Lamps • Lorfords Contemporary • Marc Phillips Rugs • Marthe Armitage Prints • Minoli • Moon • Munder Skiles • Panter & Hall x Turner Pocock • Paul Smith • Quote & Curate • Rapture & Wright • Routes Interiors • RTfact Flowers • Safomasi • Sterling Studios • The Monkey Puzzle Tree • Turquoise Mountain • Ulgador • Vandra Rugs • Warwick • Zardi & Zardi • Zoe Glencross
Some of the House Guests will enjoy an extended stay in the Design Avenue, with new brands joining as Focus/24: The Longer View continues until 11 October.
The roster of design names includes:
Amy Somerville • Anna Standish Interiors • Atelier Helen • Birdie Fortescue • Blithfield • Bromley and Bouverie • Canford & Co • David Harber • Holly Hunt • Jensen beds • Kathryn Ireland • Leverint • Lorfords Contemporary • Marc Phillips Rugs • Marthe Armitage Prints • Martin Huxford • Moon • Paul Smith • RTfact Flowers • Vandra Rugs • Warwick • Westcot House • Zardi & Zardi • Zoe Glencross
Why visit...
Whether you are a trade professional, an individual with a passion for interiors or someone looking for ideas for an upcoming project, Focus/24 is a must on the design calendar. A friendly, lively environment to experience the excitement of the new collections, it is the show to share ideas and meet like-minded people.
An international roster of names alongside many showroom experts, talks, tours, workshops, demonstrations and Grow Your Business sessions all add up to a compelling programme of 120+ events, spearheaded by the renowned main stage talks series, Conversations in Design.
Visitors can explore the showrooms and House Guests in the Design Avenue, or spend some down time at the many convivial places to eat and drink.
“An unmissable show where connections are made and ideas are shared”
“The energy out there is incredible - it's got a really great feel-good factor”
Ben Spriggs, editor-in-chief, Elle Decoration
*Banner credit: ‘Desert Flower’ wallcovering by Neisha Crosland at George Spencer Designs
Monday – Friday 9.30am – 5.30pm
Focus/24
Monday 16 – Friday 20 September
Focus/24: The Longer View
Monday 23 September – Friday 11 October
Everyone is welcome
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