Welcome to WOW!house, a world where design dreams come to life. Immerse yourself in the creativity of the greatest names in design and decoration across a single, award-winning showhouse in London
WOW!house sees A-list designers pair up with top international brands to create a room each in a 600 sqm showhouse in the Design Centre’s magnificent Design Avenue. The result? Incredible creativity, and one amazing day out.
Great things happen when the industry comes together. Take an immersive journey around 22 full-sized rooms and outdoor spaces, and experience first-hand what is normally out of reach – the work of masters in their field.
At WOW!house, creativity and philanthropy are celebrated and encouraged. In 2026 the event supports charity partner United in Design via ticket sales and the opening-night WOW!gala.
For even more inspiration, accompanying talks and tours run throughout the month, deepening understanding of the designers’ creative intentions and delving deeper into how the schemes came together.
Whether you're an industry professional or a design enthusiast, WOW!house is the place to find – and take home – some incredibly creative ideas.
WOW!house is an immersive experience where you can see, touch and feel what it's like to inhabit amazing spaces created by a world-leading designers. Stay cool on your journey through the house with air-conditioning by Calibre Climate.
Beyond the walls of WOW!house, the Design Centre's 135+ showrooms are just steps away: make a day of it with sourcing, lunch, a talk and a tour.
WOW!talks
Location: Various showrooms
A series of more than 20 talks across the month, curated to inspire and inform. WOW!talks offered exclusive access to global A-listers; discovering more about their WOW!rooms and dive into their highly creative approach.
WOW!house Tours
Monday – Saturday: 10am & 2pm
Concierge Desk, Ground Floor, Design Avenue
On these special guided tours, visitors were taken on a fascinating journey through WOW!house gaining extra insights into the creativity behind the WOW!rooms and got the lowdown of how world-class designers achieved some spectacular spaces, from concept to reality.
Design Discovery Tours
Every Monday at 12pm
Concierge Desk, Ground Floor, Centre Dome
Visitors enjoyed a trip around the showrooms for an insider’s view of some of the industry’s leading brands and gained deeper insights into the most talked-about products chosen for WOW!house. Free of charge.
The World of Interiors
“The place to be is Design Centre, Chelsea Harbour for WOW!house”
- AD Pro
“The Oscars of the design world”
- Tim Gosling, interior designer
“Prepared to be wowed!”
- ELLE Decoration
The Story So Far
Discover how WOW!house started, and how it has grown to become a highlight of the design year
Take a Virtual Tour of WOW!
Relive the creative brilliance of the last WOW!house on an inspirational room-by-room journey
Explore the WOW! Gallery
See the highlights so far from WOW!house’s past iterations, and gain inspiration from the masters
