Privacy Policy


IDEC Promotions Ltd t/a Design Centre (registered address: 319 Harbour Yard, Chelsea Harbour, London SW10 0XD, company number: 05117392), (the “Design Centre” or “we”) respects your privacy and is committed to protecting your personal information.

This privacy notice (“notice”) sets out how we collect and process your personal information when you contact us, visit this website, register for and attend our events or showrooms, or as a Design Centre tenant, request our services.

If you have any questions about this notice or would like further information from us with regard to this notice then please contact: [email protected]


Personal information means any information relating to a person that enables them to be identified either directly or indirectly. Personal information that we collect about you may include your:

  • Name (including title)
  • Personal and/or work address;
  • Personal and/or work email address;
  • Phone number;
  • IP address;
  • Language;
  • Nationality;
  • Gender;
  • Date of birth;
  • Social network accounts;
  • Your function/job title within your company;
  • Your company’s name;
  • How you’ve heard about us;

We will take reasonable steps to ensure the personal information that we store is accurate, complete and up-to-date.


We use different methods to collect personal information from and about you, including personal information you provide when you:

  • Correspond with us by post, phone, e-mail, social media or otherwise;
  • Fill in our forms;
  • Visit this website;
  • Visit the Design Centre;
  • Attend events organised by us or on our behalf;
  • Subscribe to any of our newsletters or other publications;
  • Become a member of the Design Centre or Design Club; or
  • Become a tenant of the Design Centre

In order to improve the services we offer, we may also obtain additional relevant personal information about you. This can be public information, e.g. official publications, or information which we obtain via third parties and that we use for the purposes mentioned in this notice. For example, we may use such personal information to verify the accuracy of our personal information in our databases or to tailor our marketing services more accurately to you. Public information about you can consist of information published on the World Wide Web or personal information that you have made public (for example, on your social media profile).


We will use your personal information, and may share your personal information with other parties acting on our behalf, for one or more of the following purposes:

  • To manage our relationship with you, which may include assessing and responding to your queries, requests or complaints;
  • To provide and personalise your services;
  • To make suggestions and recommendations to you about services that may be of interest to you;
  • If you are a Design Centre tenant, to register you as such, [administer our relationship with you and, in some circumstances, provide our services to you]; [CRS note: please confirm if this is now an accurate description (given that tenants enter into contracts with Chelsea Harbour Limited)]
  • To promote our business including, sending our newsletter, other marketing subscriptions and information about our events hosted by us and on our behalf;
  • Carrying out market research campaigns and sending you personalised marketing communications;
  • Developing and improving our services;
  • For our own administrative purposes, including training our staff, conducting internal audits or transferring assets as part of a sale, purchase or investment in the business;
  • To conduct investigations of suspicious or harmful activity; and
  • To comply with our regulatory and legal obligations.
  • We do not sell your personal information to others.

If we wish to use your personal information for a purpose beyond that for which it was originally provided, we will ask for your consent or seek to rely on another valid legal ground to process your personal information in accordance with the applicable law.


To process your data lawfully we need to rely on one or more valid legal grounds. The grounds we may rely upon include:

  • Your consent to particular processing activities. For example, where you have consented to us using your personal information for marketing purposes;
  • Our legitimate interests as a business (except where your interests or fundamental rights override these). For example, it is within our legitimate interests to use your personal information to prevent or detect fraud or abuses of our website;
  • Our compliance with a legal obligation to which we are subject. For example, we have a duty to investigate and respond to complaints made against us and may need to process your personal information as part of such investigation; or
  • If you are a Design Centre [member] or tenant, because processing your personal information is necessary for the performance of a contract.


Where you have consented to us using your personal information for marketing purposes, we may use your information to conduct marketing and data analysis or to send you updates and news concerning the Design Centre. If at any time after you have consented to us using your information for marketing purposes and you wish us to stop using your information for these purposes, please email us at [email protected].


There are circumstances where we may wish to disclose or are compelled to disclose your personal information to third parties. This will only take place in accordance with the applicable law and for the purposes listed above. These scenarios include disclosure:

  • To third party service providers and consultants in order to protect the security or integrity of our business, including our databases and systems and for business continuity reasons;
  • To another legal entity, on a temporary or permanent basis, for the purposes of a joint venture, collaboration, financing, sale, merger, reorganisation, change of legal form, dissolution or similar event. In the case of a merger or sale, your personal information will be permanently transferred to a successor company;
  • To legal advisors who may need to manage or litigate a claim;
  • To public authorities where we are required by law to do so; and
  • To any other third party where you have provided your consent.


We may transfer your personal data to a third party in countries outside the EU for further processing in accordance with the purposes set out in this notice. In these circumstances we will, as required by applicable law, ensure that your privacy rights are adequately protected by appropriate technical, organisation, contractual or other lawful means.

  • We may disclose your information to any person as required by law and specifically to any government agency if we believe in good faith that we must do so to comply with the law or that doing so is required to prevent, detect, investigate or remedy improper conduct potentially affecting us.


Your personal information will be retained for as long as it is necessary to carry out the purposes set out in this notice (unless longer retention is required by the applicable law). However, we will not retain any of your personal information beyond this period and the retention of your personal information will be subject to periodic review.

We may keep an anonymised form of your personal information, which will no longer refer to you, for statistical purposes without time limits, to the extent that we have a legitimate and lawful interest in doing so.


The Design Centre is committed to:

  • Seeking to safeguard all personal information that you provide to us;
  • Seeking to ensure that it remains confidential and secure; and
  • Taking all reasonable steps to ensure that personal privacy is respected.

All our data is stored in written or electronic form on our servers and computers and in various physical locations. We maintain physical, electronic and procedural safeguards to protect your personal information from misuse, unauthorised access or disclosure and loss or corruption by computer viruses and other sources of harm.  We restrict access to personal information to those staff members, joint venture partners and third parties who need to know that information for the purposes set out in this notice.


Data protection law provides individuals with certain rights, including the right to: access, rectify, withdraw consent, erase, restrict, transport, and object to the processing of, their personal information.  Individuals also have the right to lodge a complaint with the relevant information protection authority if they believe that their personal information is not being processed in accordance with the law. Further information about your rights is set out below:

  • Right of obtain a copy of your personal information. You may, where permitted by applicable law, request a copy of your personal information. If you like would to obtain a copy of this information please contact our [Privacy Officer] at [insert details]. We will require proof of your identity before providing you with details of any personal information we may hold about you.
  • Right to rectification. You may request that we rectify any inaccurate and/or complete any incomplete personal information. If we disagree and believe the information to be accurate and complete, we will advise you and include a notation on the record that you dispute the information’s accuracy. Requests for rectification should be made to our [Privacy Officer] at [insert details].
  • Right to withdraw consent. You may, as permitted by law, withdraw your consent to the processing of your personal information at any time. Such withdrawal will not affect the lawfulness of processing based on your previous consent. Please note that if you withdraw your consent, you may not be able to benefit from certain service features for which the processing of your personal information is essential.
  • Right to object to processing. You may, as permitted by law, request that we stop processing your personal information.
  • Right to erasure. You may request that we erase your personal information and we will comply, unless there is a lawful reason for not doing so.
  • Your right to lodge a complaint with the supervisory authority. We suggest that you contact us about any questions or if you have a complaint in relation to how we process your personal information. However, you do have the right to contact the relevant supervisory authority directly. To contact the Information Commissioner’s Office in the United Kingdom, please visit the ICO websitefor instructions.


In order to collect the information as described in this notice, we may use cookies on our website.

A cookie is a small file that a website or its service provider transfers to your computer’s hard drive, mobile phone or other device, through your web browser (if you agree) that enables the websites or service providers systems to recognize your browser and capture and remember certain information.

  • Cookies can be first party or third party cookies:
  • First party cookies – cookies that the website you are visiting places on your computer.
  • Third party cookies – cookies placed on your computer through the website but by third parties, such as, Google.

You can set your browser to notify you when you receive a cookie. This enables you to decide if you want to accept it or not.  Alternatively, you can choose to turn off all cookies via your browser settings. However, some of the services and features offered through our website may not function properly if we use cookies and your cookies are disabled. For more information please visit and


Our website provides hyperlinks to websites owned and controlled by others. The Design Centre is not responsible for the privacy practices of any website that it does not own or otherwise control.


Where you submit information on behalf of another person, you confirm that you have made that person aware of how we may collect, use and disclose their information, the reason you have provided it, how they can contact us, the terms of this notice and that they have consented to such collection, use and disclosure.


The Design Centre complies with the data protection and privacy laws to which it is subject. You should satisfy yourself that you are familiar with those laws, including any exceptions which may apply under them. You should also be aware that privacy laws in various jurisdictions may change from time to time.

Except to the extent expressly stated otherwise in this notice, the Design Centre accepts no obligations with respect to the handling of personal information other than those mandated by law in the country which has, or counties which have jurisdiction over the Design Centre in any given circumstances.


As we strive to improve our practices, we may review this notice from time to time.  We reserve the right to change this notice at any time and to notify you of those changes by posting an updated version of this notice on our website. It is your responsibility to check our notice each time before you access our website for any changes.