With sights firmly set on a positive future, Focus/21 represents an optimistic new chapter. Expect a feel-good mood as the world’s premier design destination celebrates outstanding creativity, freedom and change with the return of a physical event. 

London is recognised as one of the world’s design capitals; Design Centre, Chelsea Harbour with its unique sense of community is leading the way. A vital industry hub with an international standing, it is recognised as an authoritative voice of interior decoration.

New Collections

The latest looks at Focus/21 are cosmopolitan in outlook, underscoring the importance of individual style and quality craftsmanship. Each is distinctive; what unites them is creative confidence.

New-season collections from 120 showrooms speak of stylish palettes and abstract compositions that represent power and poise. A joyful 1970s redux is infused with vitality and hope, while imaginative dreamscapes bring a sense of wonder.

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The Programme

Reflecting a commitment to connect, converse, create, a curated programme will bring more verve and energy. Workshops, talks, artisan demonstrations and discovery tours will dig deeper inside the stories behind the designs and provide opportunities to meet in person the people who shaped them. 

On the main stage, industry insiders will share their experiences at the acclaimed Conversations in Design series, while installations and specially commissioned places to eat and drink will bring plenty of visual inspiration.

Showroom teams are renowned for their specialist knowledge, so Focus/21 will be the place to talk to them about projects and see the breadth and scope of their autumn/winter 21 ranges up close.

This wealth of experience is extraordinary and, what’s more it is a free resource for every visitor.

house guests

Adding another layer, pop-up House Guests in situ in the Design Avenue, will offer more ways for visitors to encounter world-class talent. Previous guests have included a roster of emerging and internationally renowned design names.

Download the brochure below to find out more about the commercial opportunities available at Focus/21.

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Design Centre, Chelsea Harbour reserves the right to change the format without notice and accepts no liability if any events are varied, relocated or cancelled.