Design Centre, Chelsea Harbour’s annual autumn design event has been recalibrated. It will still provide a unique platform for 100+ international showrooms to present their new collections to interior designers, architects, specifiers and design enthusiasts – but in a pioneering hybrid format that delivers a safe, inspiring physical experience to trade-only visitors, and an online programme for a global audience.
Focus/20 kickstarts with a virtual launch on Sunday 13 September; note that no showrooms will be open on this day. From Monday 14 to Friday 18 September, tailored visits will be offered to trade professionals only.
The safety and wellbeing of visitors and showrooms are a priority, and every aspect of Focus/20 has been highly considered. Tailored trade-only visits will bring people to the Design Centre and a virtual programme will share online the same culture of generosity and celebration that permeates all editions of the show.
The new format aims to manage the number of people in the building, limit queueing and reduce contact. Trade visitors to Focus/20 can see in person the elements that are vital to their projects: first looks at new colours, patterns and materials, alongside details such as craftsmanship and artisan finishes. Sourcing can take place in the showrooms, which can more easily adhere to social distancing guidelines.
The new online programme – all of it free to view – aims to spark everyone’s imagination and curiosity by reaching out to a wider global audience. Inspiration, knowledge and specialist expertise will be explored online by diving deeper into the wider design narrative, thanks to an exceptional line-up of talks with world renowned speakers, business-focused masterclasses and behind the scenes insights on the latest showroom launches. The Personal Shopper, Design Discovery tours and Style Radar virtual sessions will report on the veritable treasure trove at the Design Centre.
Registered trade visitors can access an appointment-booking system to ensure safe and productive visits to the showrooms.
Find more than a dozen House Guests on the Design Avenue, only in situ for the duration of the show, bringing even more ways for visitors to encounter world-class talent.
Tempting food and drink are on offer. The Design Café is serving a special Focus/20 lunch menu by two-Michelin-star chef John Burton-Race, and the South Dome Café and Design Centre East Café are open with reduced capacity to observe social distancing.
A spacious screening room will show the online programme as it is released throughout the week.
In the last months, decor has never come under greater scrutiny. People cooped up at home are craving change and professional designers are taking on new work and completing existing projects. Focus/20 remains a design calendar highlight and encapsulates how design can continue to innovate and unite in a positive way.
Focus/20 is a design destination at the London Design Festival.
Design Centre, Chelsea Harbour reserves the right to change the format without notice and accepts no liability if any events are varied, relocated or cancelled.