Fashion designer Stella McCartney is known for her unwillingness to accept the status quo when it comes to making design more ethical, working with sustainable materials wherever possible and giving vegan leather a platform years before anyone else thought that cruelty-free alternatives could work in the luxury market. She’s now transferred that same sensibility to her first interior design product, a wallcovering made with Cole & Son.
‘Fungi Forest’ made its debut at the Future of Fashion show in Milan in June 2022, to complement the brand’s latest bags made from mycelium, a fibrous type of fungi that is considered to have tremendous potential as a sustainable, renewable material. The wallcovering takes inspiration from traditional toile de Jouy, both in its intricate hand-drawn design of a mushroom-filled scene set amid ferns and primroses, and in its burgundy and navy colour options.
The story behind the product is just as important, however. ‘Fungi Forest’ has a substrate made from 79% renewable fibres, while its manufacturing process uses 30% fewer greenhouse gases than traditional non-woven wallcoverings.
Following the show in Milan, it has now been put into wider production; see it for yourself in the Cole & Son showroom.