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GROW YOUR BUSINESS: HOW TO TAKE A CAMPAIGN TO THE NEXT LEVEL
May 19 @ 10:30 am - 11:00 am BSTFree
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Guest speakers: Bernie de Le Cuona, founder and CEO, de Le Cuona, Damian Foxe, founder and director, Bitton by Foxe, Edward Watson, principal dancer, Royal Ballet
Chair: Charlotte Abrahams
In our visually overloaded world, creative content that touches our emotions has never been more important. But how do you leverage the power of images and video to tell a story that engages both the eye and the soul? Get the inside track on an extraordinary advertising campaign, styled and shot by a fashion director, that brought de le Cuona’s fabrics to life. Discover the innovative role played by Edward Watson, principal dance at the Royal Ballet, to show the artistry and beauty at the heart of the Studio collection.