Another Dimension
A new showroom at Design Centre, Chelsea Harbour, Lincrusta’s deeply embossed wallcoverings can look dramatically different according to which paint effects are used to finish them, lending the collections a bespoke capability: the ‘Villa Louis’ design pictured was reintroduced after it was used in the restoration of the historic mansion of the same name, in Wisconsin.
This pedigree is typical of Lincrusta’s portfolio, which includes heritage Victorian designs right up to modern geometric motifs. The new space in Design Centre East is the company’s first stand-alone showroom in decades, where it hopes to attract new audiences for its unique, highly recognisable products.
