Focus/18 – Moritz Waldemeyer
International artist Moritz Waldemeyer will design a bespoke installation for Focus/18. Specially commissioned as part of the design event’s theme of colour, the aim of the work is to transform a 12-metre walkway into an immersive colour experience. Taking inspiration from coronas, the crown-like appearance around the sun during an eclipse, it will celebrate indirect illumination, providing an engaging experience of light, colour and movement.
London-based artist Moritz Waldemeyer’s eponymous studio is driven by playful experimentation, developed through forging links between technology, art, fashion and design. This approach has resulted in creative collaborations with leading names including U2, Rihanna, Versace, Jamiroquai, Cirque de Soleil and Philip Treacy.
In homage to Design Centre, Chelsea Harbour’s famous architecture and light-filled domes, an innovative concept for Focus/18 will explore the way we look at colour with a mesmerising work of constantly transmuting beauty.
Elements of fun and interaction will be integral to the installation. Advanced LED technology will light up kaleidoscopic colourways as visitors move back and forth along the walkway, while hues from the latest collections selected by visitors from the showrooms can be projected gradually as a specific aura.
In an increasingly fast-paced world, colour informs our aesthetic, both consciously and subconsciously. Particular palettes influence mood, evoke memories or simply reflect what we like and who we are. Visitors are asked to pause, interact and enjoy this positive space during Focus/18.
Claire German, managing director of Design Centre, Chelsea Harbour, says, “As a nerve centre of many forms of creative expression, we are proud to commission this ground-breaking work of art from Moritz Waldemeyer and present it to the public for the first time at Focus/18.”
Focus/18 is a Design Destination at the London Design Festival, making it a natural home for this exciting new work.