WOW!house 2025 Room Reveals

Adam Architecture’s design director Darren Price has crafted the frontage of a Georgian townhouse so refined and elegant that you pause to take in such details as Locker & Riley’s handmade cornices, beautifully crafted heritage lighting and a bespoke front door by Atkey & Co. The inscription above the door (WOW WOW WOW) is a retrained but witty reminder that you have arrived at the threshold of WOW!house.

“Steeped in the traditions of classical architecture yet undeniably contemporary, this front facade is a clear homage to the great architects of the Georgian era – Sir John Soane, Nicholas Hawksmoor, George Dance the Younger and John Nash,” Price explains. “But it is a contemporary interpretation of the past rather than a replication, demonstrating that the enduring language of classicism remains as relevant and inspiring today as it was 250 years ago.”

The Entrance Garden (another new addition for 2025) is the perfect way to set the scene. Its sponsor is stone specialist Artorius Faber, whose cobbles, flagstones – and even a dry stone wall – create a pattern-rich terrace to complement Adam Architecture’s classical facade.

Set against this hard landscaping is a planting scheme from renowned garden designer Alexander Hoyle. Hoyle studied at the Royal Botanic Gardens, Kew and his design aesthetic combines this botanical training with his love of the decorative arts. Exuberant hothouse planting – pelargoniums, citrus trees, statement foliage – flourishes from custom-made stone troughs, baskets and pots that suggest a lifetime of collecting, filling the space with colour, fragrance, softness and just a hint of the untamed.

“An exotic, opulent escape from the everyday” is how landscape architect Randle Siddeley describes his Garden Terrace. The airy look and feel of a classic palm court was the inspiration here: this space invites both intimate moments and lively gatherings.

McKinnon and Harris’ outdoor furniture will sit within lush planting, with a fireplace as a focal point. Key pieces include the ‘Thirza’ sofa with its hand-sculpted finials and tufted cushions; the scalloped ‘Graves’ dining chairs; and the Italianate ‘Mundy’ table, all imbuing the space with the sophisticated, relaxed aesthetic of indoor-outdoor living on the Mediterranean.

With roots stretching back to late-19th-century Brooklyn, Benjamin Moore has grown to become one of the world’s go-to paint companies. Naturally, colour will play a key role in its Dining Room: designer Peter Mikic will bathe the room in the vibrant yellow ‘Broadway Lights’ , with an abstract artwork covering one wall by Billy Metcalfe (also painted with Benjamin Moore paints).

The overall vibe is one of 1970s cool, with French fashion-turned-furniture designer Guy de Rougemont acting as Mikic’s muse. The dining table, made for the space by British furniture brand Kaizen, is bejewelled with semi-precious stones, and surrounded by Lucite dining chairs. Can you resist joining that groovy gathering around the table?

Tactile, moody and unexpected, Kelly Hoppen CBE’s Living Room is created in collaboration with US lighting brand Visual Comfort & Co. Her earthy palette of rich browns, terracottas, soft ochres and muted neutrals evokes a sense of warmth, comfort and tranquillity, an atmosphere enhanced by the choice of natural materials: wood, honed stone with accents of rose quartz, linens and limewash paint.

This is a masterclass in the power of light to shape space and set a tone. The bronze and brass ‘Canto Grande’ four-arm chandelier that anchors the scheme turns the ceiling into a piece of theatre, while a ‘Clement’ double-arm library sconce is showcased by a matt lacquer screen. Other lighting elements, such as the ‘Boxie’ flush mount on the timber panelling, are used and elevate the mood and flow of the room.

The Dallas- and Los Angeles-based Chad Dorsey has imagined an Arts & Crafts Drawing Room that’s also an exclusive private club. Armchairs and sofas are grouped for comfort and long conversations; the vibe is lively and sociable, relaxed but deeply luxurious.

Room sponsor Fromental is creating a spectacular ‘Kiku’ wallcovering that wraps the room in panels of hand-painted sunflowers and chrysanthemums. A custom-designed Kyle Bunting leather rug, metallic accents (such as the bronze screens and Alexander Lamont’s ‘Paglia’ table lamp) and a piano will make this a most convivial space.

Interior designer Alessandra Branca is known for transforming spaces with her use of colour and sense of comfortable chic. Based in Palm Beach, Casa Branca, her own brand of textiles, wallpapers and furniture, comes to life in the Bedroom. Wrapped in exotic linen prints in shades of toast and rose, it is an inviting cocoon, with paisley-patterned walls and a bespoke bed enveloped in striped curtains, all from Casa Branca’s latest Srinagar collection.

Timothy Schreiber’s sculptural cast bronze ‘Molecule’ bench from 88 Gallery contrasts with Paolo Moschino Ltd’s angular ‘Draper’ desk and a travertine console by Francis Sultana adorned with palm fronds from David Gill Gallery in a celebration of contemporary design. Vintage and antique pieces add another layer of interest, including a 17th-century gilded wood commode from Rose Uniacke and an early-19th-century oil painting from Hawker Antiques.

“The idea of crafting a room that weaves together history, art and the alchemy of collaboration felt electric,” says Brigitta Spinocchia Freund about ‘The Curator’s Room,’ created with sponsor Stark Carpet. The space honours women in art and design and will be full of work by female artists; Spinocchia Freund has also worked with Stark’s creative director Ashley Stark on beguiling bespoke rugs.

Divided into two distinct areas – a light-filled studio where creativity flows and a shadowed sanctuary for contemplation and conversation – the room will be framed by Seamers’ oak panelling, grounded by a reclaimed timber floor and enriched with textiles by Pierre Frey.

With the art, antique and design show Treasure House Fair as its room sponsor, the Morning Room will undoubtedly be full of fascinating finds. Designer Daniel Slowik has imagined Victorian art collector Richard Wallace (of the Wallace Collection) as his client, with a room enriched by a George III bookcase and a painting by 18th-century female artist Maria Verelst (from Phillip Mould) above the Jamb fireplace.

Using his signature attention to craft and detail, Slowik has mixed this curation with fabrics and furnishings from the Nuthall Temple collection he launched in 2024 as a joint venture with his partner (and WOW!house 2024 designer) Benedict Foley. ‘Diamond Trellis’ fabric on the walls is paired with a less formal ‘Ivy Trellis’ made of leaf silhouettes based on popular romantic 19th-century chintzes.

Designer Staffan Tollgård always weaves a ‘red thread’ of narrative through a room, creating common ground between objects, materials and textures. Here, the thread is the idea of functional sculpture, so that every element not only serves a purpose but acts as a work of art – including sponsor Phillip Jeffries’ painstakingly handmade ‘Modern Muse’ timber-inlay wallcovering.

The Tollgard studio specialises in contemporary international brands, some of which are showcased here. Ceccotti Collezioni’s reading chair and large, textural ‘Neverfull’ drinks cabinet, placed on a deliciously warm floor made from Alphenberg’s ‘Tundra’ leather, ensure that this space oozes comfort, while a generously curved ‘Bean’ desk, crafted from solid American walnut, is spotlit beneath a sleek ‘Ash’ pendant by Entrelacs.

“I was inspired by the idea of an artist finding a charming historical building and turning it into a place of optimism and creativity,” says this room’s designer, Victoria Davar of Maison Artefact. Her dramatic five-metre-high ceilings, complete with a ‘floating’ staircase to imaginary rooms beyond, will provide plenty of space for antique furniture, 20th-century paintings – and the heirlooms of tomorrow courtesy of room sponsor Cox London, including a showstopping ‘Oak Leaf’ chandelier.

There are examples of collaborations with other artisans too – a detailed Robert Adam plaster frieze from Stevensons of Norwich; a wonderful floor mosaic by the addiction and mental health charity, Hackney Mosaic Project, and a feast of textiles, ceramics and sculptural objects by artists from WOW!house charity partner United in Design’s Guide to Makers and Creators.

Somerset master cabinet maker Lopen Joinery has worked with Ben Pentreath Studio’s Rupert Cunningham and Leo Kary to create the ultimate unfitted kitchen. The designers call the aesthetic “Greco-gothic”, an intriguing synthesis of Greek-revival and gothic, but they also say that this will be “a hug of space,” reflecting its cosy ambience.

A solid oak prep-table with octagonal legs takes centre stage, spotlit beneath Jamb’s spectacular octagonal roof lantern. Against oschre-coloured walls, and worn-pine floors. storage comes in the form of a finely detailed glazed bookcase with sliding doors and a striking ebonised oak pantry, while the monolithic stone sink sits in a vast country house dresser.

The rejuvenating Primary Bathroom is a contemporary sanctuary dedicated to – as designer 1508 London’s Ailsa Connery puts it – “reflection, ritual and reverie”. She explains how “‘reflection’ transforms the bathroom into a hidden oasis for unwinding and refocusing; ‘ritual’ honours the timeless practices of bathing and cleansing, with light and shadow adding depth and mystery to the environment, and ‘reverie’ weaves cultural and historical narratives into the space, inspired by traditional hammams.”

The twin focal points are the sweepingly curved shower, complete with running water (a WOW!house first), and a freestanding ‘Seros’ bath by Victoria + Albert, one of room sponsor House of Rohl’s family of luxury bathroom brands. The bath is designed by British sculptor Sophie-Elizabeth Thompson, and that sculptural sensibility continues with the line work flowing around the tub.

Emma Sims-Hilditch, creative founder of her eponymous design studio, makes homes infused with a classic English aesthetic that feel warm, inviting and liveable. For WOW!house she has designed a country back-of-house boot/mud room that has a multitude of functions, from storing sports gear to washing off vegetables grown in the garden.

The space incorporates antiques, fine art, decorative wall finishes, architectural detailing – and a shower and feeding station for pampered dogs. A grand fireplace and armchairs make this a place where you might also want to linger a while after taking off your wellies. Sims Hilditch has worked with Marlborough Tiles to design a bespoke tile that celebrates the traditional technique of hand-painted Delft examples, while glazed screens will evoke a classic below-stairs aesthetic.

“A space made for someone who sips champagne while they do their makeup” is how designer Laura Hammett describes this divine space. In the centenary year of Exposition Internationale des Arts Décoratifs, she has reinvented the classic art deco bathroom for the 21st century – showcasing in particular a new deco-inspired tap she has designed in collaboration with sponsor Samuel Heath.

“The design language is opulent and decadent” says Hammett of the room, and there are luxurious elements at every turn, from the hand-blown ‘Barrington’ glass pendant (designed by Hammett for her Laura Hammett Living label), another deco nod, to the basin vanity clad in calacatta oro marble from Artisans of Devizes. An intricately layered lighting scheme will make the whole space sparkle.

“Opulent with the tiniest hint of drama” is how Alex Dauley described the Media Room (a first for WOW!house) created in collaboration with AV specialists Nucleus. Dauley has treated herself as the client, imagining her ideal date-night spot for two, post children flying the nest. Most of the room will be custom made, but there are lacquer and faux-suede wallcoverings from Romo, lighting and furniture from Porta Romana and flooring from Ecohardwood.

The top home entertainment system by Nucleus – which will be demonstrated daily at WOW!house – is a given. “The team are as knowledgeable and professional as they are lovely and friendly, which makes it is great partnership.,” says Dauley about the room sponsor.

Another first for WOW!house, this jewel-toned Powder Room with its silk tented ceiling will feel like a decadent escape from the world. “This is a small space, and because you’re not spending lots of time here, you can be more dramatic,” says designer Nicola Harding.

Room sponsor Drummonds has been one of her go-to suppliers for a decade, so it felt natural to pair up for WOW!house 2025: a custom-designed, art-deco-inspired vanity stand will be the room’s centrepiece, but there will also be an abundance of textures and finishes, from glazed ceramic tiles to antique mirror to loose rugs.

This extraordinary circular space is an audio library, rather than a reading one – a place that embraces both the power of silence and the expression of sound. “Our narrative stems from A440 Hz – the tuning standard of musical instruments before a concert – the sound of anticipation. An emotionally charged moment filled with imagination, thrill and wonder of new discoveries,” say the designers, Clémence Pirajean and James Michael Lees.

The Library incorporates many special textiles by room sponsor Dedar: its soft mohair velvet ‘Vladimiro’ combines with wild silk ‘Fanfara’ to soften and beautify the twin bookshelves, while casting a gentle glow over everything is a spectacular pendant light. “The atmosphere will be warm and inviting, making the space feel lived-in and approachable, offering a moment for pause and reflection,” say the designers.

Thurstan’s designer, James Thurstan Waterworth, had one person only in mind when designing this room: Hector Finch, whose eponymous artisan lighting company is the room’s sponsor. An intimate place for reading, thinking and sketching, it incorporates key pieces from Hector Finch’s collections. alongside a mix of natural materials and antiques, a detailed timber floor by Ted Todd and a natural stone fireplace.

“Although it’s a small space, we believe a well-curated environment – complete with shelves, a desk, and carefully chosen lighting – can feel layered, immersive, and personal,” says Waterworth.

With a global client list that includes Ritz-Carlton, Four Seasons and Waldorf Astoria, Toni Black brings all her experience of creating convivial spaces to the Home Bar. Black has imagined a place for gathering, and storytelling, where “connection, conversation and culture come together effortlessly,” says Black.

Right angles are eschewed in favour of enveloping curves, with a lowered ceiling and tactile materials on every surface for even greater intimacy. All of the furniture has been custom designed, and made by room sponsor Shepel’, incorporating many artisan skills, such as the straw marquetry effect on the pocket doors and cabinetry.

Goddard Littlefair’s Courtyard was inspired by a recent sun-soaked hotel project in Marbella: according to designers Martin Goddard and Jo Littlefair, it is “where Andalusian gardens, Moorish architecture and North African influences weave together to form a sanctuary of calm.” Expect natural materials, muted tones and a subtle play of light and shade.

Performance textiles by Perennials and furniture by Sutherland (the room’s sponsors) provide even more of a reason to linger. There will be a Perennials rug with faded elements, evoking the idea that the space has already had years of use, and ‘Crescent’ furniture by Sutherland, made from powder-coated aluminium for beauty as well as extreme durability.

Tomèf Design’s Tommaso Franchi has collaborated with three of Italy’s leading heritage design brands – iconic fabric house Fortuny, handcrafted rattan furniture company Bonacina and Murano glass masters Barovier&Toso – to create a sumptuous, unexpected bedroom inspired by a Venetian hotel room. Franchi describes it as “an exciting opportunity to bring together three leading experts in Italian craftsmanship in a true creative collaboration.”

The room is divided into a bedroom and living room, separated by anopulent curtain in a Fortuny fabric. The custom-made ‘Tiara’ bed is the room’s centrepiece that brings the three brands together, with a Bonacina woven rattan frame, an upholstered headboard in a golden velvet by Fortuny and droplet lights by Barovier&Toso.